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📣 Podcast od Behavia o budování značek i know-how z marketingové praxe – od insightů, strategií, přes měření značky až po tvorbu kampaní. Spousty konkrétních tipů a příkladů velkých i malých českých značek, propojené teorií od velikánů marketingové vědy Bineta a Fielda, Sharpa a Romaniuk, Lumen Research a dalších.

Odpovědi hledají Jirka Boudal a Vojta Prokeš z výzkumné agentury Behavio, od druhé řady jim pomáhá Honza Brejcha, marketingový ředitel společnosti Vafo.

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