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In the inaugural episode of \"Fueled Up: Unlocking the Power of GA4,\" the host, Amelia Oddy, introduces GA4 (Google Analytics 4) as the latest iteration of Google Analytics. She is joined by Jayms Brooks, Head of SEO at Digital Fuel Performance, who shares insights about the benefits and significant changes brought by GA4.

GA4 differs from the previous version, Universal Analytics (GA3), by focusing on event-centric analytics and user behaviour tracking rather than just page views and sessions. It offers enhanced cross-platform tracking, allowing businesses to gather data from websites, apps, and offline sources. GA4 also emphasises user privacy, providing more controls for privacy consent and cookie-less measurement.

The podcast highlights the importance of migrating to GA4, as GA3 will stop recording data for non-paid users after July 2023. GA4 brings several benefits, including a comprehensive view of the customer journey, streamlined and customisable reporting"}],["$","meta","8",{"property":"og:url","content":"https://www.radiotub.com/podcasts/station/2856152"}],["$","meta","9",{"property":"og:site_name","content":"RadioTub"}],["$","meta","10",{"property":"og:locale","content":"en_US"}],["$","meta","11",{"property":"og:image","content":"https://www.radiotub.com/api/og?title=Unlocking+The+Power+of+GA4%3A+Your+Guide+to+Data-Driven+Success&subtitle=Digital+Fuel+Performance&badge=PODCAST&image=https%3A%2F%2Fassets.pippa.io%2Fshows%2F64944badad559e0011cee178%2F1687855896291-97f059a3839ad63aabd94278917bb0fa.jpeg"}],["$","meta","12",{"property":"og:type","content":"website"}],["$","meta","13",{"name":"twitter:card","content":"summary_large_image"}],["$","meta","14",{"name":"twitter:title","content":"Unlocking The Power of GA4: Your Guide to Data-Driven Success | RadioTub Podcasts"}],["$","meta","15",{"name":"twitter:description","content":"