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他曾在路邊擺象棋攤當擂台主，於香港海洋公園任職專業小丑，跑菜市場賣化妝品水貨，又曾任職美商五十大當產品經理，台灣蘋果日報副總裁，Pixnet總經理，香港TVB駐台灣代表...專業橫跨行銷、業務、新聞公關、廣告及媒體、數位社群，匯合千奇百怪的市場經驗和見聞，以江湖實戰舉例引證有效的行銷概念，順道踢爆空洞浮泛的愚蠢理論和江湖上血淋淋的陰險手段。

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