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What makes great content? What is it about a message that enflames our emotions with joy, curiosity, anger or excitement?

Ivan Meakins is Head Of Content at Write Business Results, and when he isn't working with clients on their content, he spends his time pondering questions like this.

And now, he is on a mission to seek out the answers and report his findings back to you.

Join us as we dive into the realms of history, science, psychology and many other fields to explore the hidden secrets and techniques used by people for centuries to capture the hearts and minds of an audience, so you can improve your content and grow your own little tribe.

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