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这本书的核心受众包括企业领导者、中高级管理者、创业者和小企业主，以及商学院的学生和对企业管理和战略研究有兴趣的读者们。通过阅读这本书，你将得到一种新的视角来审视你的组织，以及所在行业的变革。

本书将以实⽤且有趣的⽅式呈现战略管理的所有⽅⾯，从基本理论和实践⼯具，到最新的趋势和挑战，帮助读者更好地理解和应⽤战略管理，以在不断变化的商业环境中取得成功。

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